I am thrilled to announce the debut of an engaging 5-part series specifically tailored for budding real estate professionals or those thinking about obtaining their license. Over the next four weeks, I will delve into some of the most pivotal steps that will expertly guide you in successfully launching your career in real estate. By putting these strategies into action, you will be on the fast track to making a significant and lasting impact in the dynamic world of real estate. Get ready to embark on an exhilarating journey that will equip you with the essential tools to thrive in this competitive industry!

Do Your Research

Are you a brand new real estate agent or Realtor®? Depending on which community or market you serve, you may be feeling intimidated; everywhere you turn there are successful and established agents around you. As you get started in your new career path, let’s focus on selecting the right Brokerage for you!

During the pandemic, we saw an unprecedented number of people switch careers, obtain their license, and move into the real estate world. It’s not surprising when you think about the perks of becoming an agent; you’re an independent contractor, you have more control over your time, you regularly meet new people, are inspired by those that you meet and get to preview some truly incredible homes.

In the last 6 years, I’ve had the great fortune of working with brand new and highly accomplished real estate agents and Realtors® and have some key points to share, especially for those new to the industry, to help you ramp up swiftly, and find lasting success.

When considering a real estate brokerage to sign on with, it's important to thoroughly research and evaluate their offerings to ensure they align with your needs and goals. Here are some key things to look for in a real estate brokerage:

1. Reputation and Track Record: Research the brokerage's reputation and track record in the real estate industry. Look for reviews, testimonials, and awards. Consider how long they have been in business and their performance in terms of sales and market share.

2. Brokerage Size and Culture: Consider the size of the brokerage and its culture. Some brokerages are large with multiple offices, while others are smaller and more boutique. Think about what type of environment you thrive in and if the brokerage's culture aligns with your values and work style.

3. Training and Support: Evaluate the training and support offered by the brokerage. A good brokerage should provide comprehensive training programs for new and experienced agents, as well as ongoing support and mentorship. Ask about their resources, technology, marketing support, and any fees associated with their services.

4. Commission Split and Fees: Understand the commission split and any fees associated with the brokerage. Different brokerages have different commission structures, and it's important to understand how much you will be paid for your work and what fees you may be responsible for. Make sure the financial arrangement is fair and transparent.

5. Market Presence and Niches: Consider the brokerage's market presence and niches. Some brokerages may specialize in certain types of properties or areas, while others may have a broader reach. Evaluate their expertise in your target market and how they can help you succeed in your specific niche.

6. Technology and Tools: Look into the technology and tools offered by the brokerage. In today's real estate industry, technology plays a crucial role in marketing, communication, and transactions. Check if the brokerage provides access to modern tools, software, and platforms that can enhance your business efficiency and productivity. You may want to get a demo of the tools and technology provided by the brokerage when interviewing with potential brokerages as this will give you a peek inside their system and get a sense of whether it is modern and user-friendly.

7. Broker Support and Accessibility: Consider the accessibility and availability of the brokerage's broker or management team. A supportive and accessible broker can provide guidance, mentorship, and assistance when needed, which can be invaluable, especially for new or less experienced agents.

8. Branding and Marketing: Evaluate the branding and marketing support provided by the brokerage. A strong brand can lend credibility and recognition to your business, and effective marketing strategies can help you attract clients and close deals. Inquire about the brokerage's marketing resources, branding guidelines, and support for your personal marketing efforts.

9. Exit Options: Lastly, consider the exit options provided by the brokerage. While you may have every intention of staying with the brokerage for the long term, it's important to understand the process and terms for leaving the brokerage if you decide to do so in the future.

Before signing on with a real estate brokerage, take the time to research and evaluate these factors to ensure that the brokerage is the right fit for your career goals, business model, and working style. It's important to have a clear understanding of the brokerage's offerings, support, and financial arrangements to make an informed decision.

For the next four weeks I’ll be diving into other critical aspects of launching your career in the real estate world. So stay tuned for more!