Steal This Campaign!

Welcome to Be Remarkable With PG! In this Steal This Campaign edition, I’m handing real estate pros a simple, plug-and-play email sequence to turn open houses into lead magnets. No guesswork, no hype—just a three-step email plan you can set up in 20 minutes to fill your next event with serious buyers. You’ll gain a repeatable system to boost attendance, spark engagement, and follow up like a pro, all while keeping your database warm. Steal this template, tweak it for your listing, and watch the RSVPs roll in!

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The Campaign Template

Email 1: The Invite (3-5 Days Before)

• Subject: "Sneak Peek: [Address] Opens This Saturday!"

• Body:
  "Hi [First Name],
  I’m hosting an open house at [address] this Saturday, [time]—and you’re invited! Think [key feature: e.g., updated kitchen, big lot] in the heart of [neighborhood] for just $[price]. RSVP here [link] or reply ‘YES’ to save your spot. See you there!"

• Sign-off: "[Your Name], Your [City] Real Estate Expert"

Email 2: The Reminder (Day Before)

• Subject: "Tomorrow: Don’t Miss [Address]!"

• Body:
  "Hey [First Name],
  Quick heads-up: [address] opens tomorrow at [time]. Buyers are buzzing about [unique selling point: e.g., the view, the price]. Still time to RSVP [link]—or just show up! Questions? Hit reply. Talk soon!"

• Sign-off: "[Your Name]"

Email 3: The Follow-Up (Day After)

• Subject: "Missed [Address]? Let’s Talk!"

• Body:
  "Hi [First Name],
  Yesterday’s open house at [address] was a hit—[quick stat: e.g., 15 visitors, tons of buzz]! Didn’t make it? No worries—I can set up a private tour. Reply ‘TOUR’ or check out [listing link]. What’s your next move?"

• Sign-off: "[Your Name]"

Why It Works

This sequence nails the basics: anticipation (Email 1 builds excitement), urgency (Email 2 nudges action), and connection (Email 3 keeps the conversation alive). It’s low-tech, high-impact—perfect for 2025’s distracted buyers. I’ve seen agents double their open house turnout with this exact cadence, and the follow-up turns no-shows into leads. No big budget, just smart timing.

How to Use It

Copy these into your CRM tool (like Mailchimp or Beehiiv), swap in your listing details—address, price, standout feature—and personalize the [First Name] field. Send Email 1 midweek, Email 2 Friday, and Email 3 Sunday. Add a photo in Email 1 if you’ve got one (optional but eye-catching). Tweak the subject lines to fit your style—try “Your VIP Invite” or “Last Chance!”—and hit send. Done!

Steal this now and let me know how it fills your next open house—email me your wins! Next issue, we’ll crack another campaign code. Stay remarkable!

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