Mastering Instagram Engagement for Realtors

I hope you found last week’s newsletter on Instagram’s new rules helpful! Now that you know how to optimize your content, let’s take it one step further and talk about engagement—the key to converting your followers into actual clients.

Here’s how you can build relationships, increase interactions, and grow your real estate business on Instagram in 2025.

Hey, you! Before you read on….

If you're enjoying the content in our newsletter, finding it insightful, and feeling inspired, why not spread the word? Share it with your friends and colleagues to help us grow our community. With your support, we can continue to share valuable ideas and insights. Let's expand our reach and empower our community even more!

1️⃣ Turn Engagement into Conversations

If someone likes, comments, or watches your Story, they’re interested—don’t let the conversation end there!

✅ What to Do:
✔ Reply to every comment and DM—ask follow-up questions!
✔ Use interactive Stories (polls, Q&As) to get people to engage.
✔ Go LIVE once a week to answer FAQs about buying or selling homes.

💡 Tip: Instead of saying "Thanks for the comment!" try "That’s a great point! Are you thinking about buying in [City] this year?"

2️⃣ The DMs Are Where the Deals Happen

Instagram’s algorithm favors accounts with strong DMs—so the more conversations you have, the more your posts get shown.

✅ What to Do:
✔ Send a friendly DM to new followers:
📩 “Hey [Name], thanks for following! Are you in the market for a home, or just browsing?”
✔ Reply to Story interactions to keep the conversation going.
✔ Create a poll asking followers about their real estate goals, then DM them based on their answers!

💡 Tip: Keep messages casual, not salesy—your goal is to build relationships first.

3️⃣ Engagement-Boosting Post Ideas for Realtors

Running out of content ideas? Here are three types of posts designed to spark engagement and attract leads:

📍 Local Knowledge Post: “Thinking about moving to [City]? Here are 3 hidden-gem neighborhoods you need to check out!” (Ask: Which area do you love most?)

📢 Real Estate Myth-Buster: “🚫 Myth: You need 20% down to buy a home. ✅ Truth: Many buyers qualify for 3-5% down! Let’s chat about your options.” (Ask: Did you know this?)

🏡 "Which Home Would You Choose?" Post: Post two home photos and ask, "Which one would you pick—Home A or Home B?" (This encourages easy engagement!)

💡 Tip: The more comments and interactions you get, the more Instagram pushes your content to a larger audience!

4️⃣ Call-to-Action (CTA) That Gets Results

If you don’t tell people what to do next, they won’t do it! Every post should have a CTA that leads people toward working with you.

✅ Examples of Strong CTAs for Realtors:
✔ “Want to see more homes like this? Send me a DM with ‘BUY’ and I’ll send you a private list of properties.”
✔ “Thinking about selling? Let’s do a free home valuation—DM me ‘SELL’ for details!”
✔ “I just emailed my top homebuying tips for 2025! Comment ‘TIPS’ and I’ll send it to you.”

💡 Tip: Try using action-based keywords (DM, comment, save, share) to increase engagement.

Final Thoughts: It’s About Building Relationships

Instagram isn’t just a marketing tool—it’s a place to build trust and relationships. Focus on starting conversations, answering questions, and being a resource in your local market.

Stay in the loop with fresh insights and tips tailored just for you every week. If you’re looking to take your real estate business to the next level, you won’t want to miss out! Hit that subscribe button, and let’s grow together—one post at a time.