How To Make the Most of a Quiet Open House

Here’s how you can make the most of your time at a slow open house, along with some recommendations for YouTube videos and podcasts to enhance your productivity.

Hey, you! Before you read on….

If you're enjoying the content in our newsletter, finding it insightful, and feeling inspired, why not spread the word? Share it with your friends and colleagues to help us grow our community. With your support, we can continue to share valuable ideas and insights. Let's expand our reach and empower our community even more!

1. Follow Up with Leads

Use the time to reconnect with past clients, recent leads, or attendees from previous open houses. Personalize your messages or calls to remind them of your services, check in on their progress, or provide updates on the market.

- Recommendation:

- YouTube: “Tom Ferry - How to Follow Up Like a Boss” Watch

- Podcast: “Real Estate Rockstars - The Importance of Follow-Up” Listen

2. Social Media Marketing

Take advantage of the quiet time to create content that showcases the property or shares valuable insights about the market. Going live can engage a broader audience, and even posting stories or updates can increase your visibility.

- Recommendation:

- YouTube: “Katie Lance - How to Crush It on Social Media as a Real Estate Agent” Watch

- Podcast: “The Real Estate Marketing Dude - Social Media for Real Estate” Listen

3. Market Research

Use the downtime to analyze local market trends, compare recent sales, and gather data on competing properties. This will help you provide accurate advice to clients and stay ahead of the competition.

- Recommendation:

- YouTube: “Brian Buffini - How to Become a Market Expert” Watch

- Podcast: “Keeping It Real Podcast - Market Trends and Analysis for Realtors” Listen

4. Content Creation

Write a blog post, update your website, or shoot a quick video tour of the property. Creating content that can be reused on your social channels or blog is a productive use of time that also boosts your online presence.

- Recommendation:

- YouTube: “BiggerPockets - How to Create Content for Real Estate Agents” Watch

- Podcast: “The Content Coalition - Creating Real Estate Content that Converts” Listen

5. Review Marketing Materials

Take a close look at your current marketing materials, including flyers, brochures, and online listings. Update any outdated information, enhance the visual appeal, and ensure that your messaging aligns with current market conditions.

- Recommendation:

- YouTube: “DigitalMarketer - 5 Ways to Improve Your Marketing Materials” Watch

- Podcast: “Real Estate Marketing Mastery - Effective Marketing Collateral” Listen

6. Network with Visitors

Even if the visitors at your open house aren’t immediate buyers, building a relationship with them can lead to future business or referrals. Engage them in conversations, gather contact information, and provide them with valuable insights.

- Recommendation:

- YouTube: “Ivan Misner - How to Network Like a Pro” Watch

- Podcast: “Networking with Purpose - Building Relationships in Real Estate” Listen

7. Professional Development

Use the quiet time to invest in your professional growth. Read industry-related articles, listen to real estate podcasts, or watch educational videos that can enhance your skills and knowledge.

- Recommendation:

- YouTube: “The Real Estate Trainer - Skills Every Realtor Should Master” Watch

- Podcast: “Real Estate Uncensored - Continuing Education for Realtors” Listen

8. Review Your Goals

Reflect on your current business goals and assess your progress. Use the time to strategize on how you can achieve these goals based on your open house experiences, and adjust your plans as necessary.

- Recommendation:

- YouTube: “Brian Buffini - Goal Setting for Realtors” Watch

- Podcast: “The Tom Ferry Podcast Experience - Setting and Achieving Real Estate Goals” Listen

By using these strategies, you can ensure that every moment at a slow open house contributes to your long-term success, keeping you productive and focused on growing your business.