Boost Engagement with a Holiday Giveaway That Builds Connections

The holiday season is a time for giving, and it’s the perfect opportunity to engage with your community in a meaningful way. Hosting an Exclusive Holiday Giveaway can not only bring joy to your followers but also help you increase visibility, build connections, and even generate leads as the year ends.

Here’s how you can plan and execute a holiday giveaway that leaves a lasting impact:

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Step 1: Choose a Relevant Giveaway Prize

The key to a successful giveaway is offering something valuable that aligns with your brand and your audience’s interests. The prize doesn’t have to be extravagant, but it should be thoughtful and tied to your real estate business or local connections.

Some great prize ideas:

- A local business gift card (e.g., a popular restaurant, home decor store, or local service provider).

- A free home staging consultation or interior design session.

- A holiday home décor package (perfect for homeowners).

- A charity donation in the winner’s name, especially meaningful during the holiday season.

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Step 2: Create Simple, Engaging Entry Rules

You want as many people as possible to enter, so keep the process simple. Here are a few ways you can structure the giveaway entry:

- Social media engagement: Ask followers to like your post, follow your account, and tag 1-3 friends in the comments to enter.

- Email subscription: Offer an additional entry for signing up for your email list (which can help you generate leads).

- Sharing: Encourage followers to share the post to their stories or with their network for bonus entries.

Example post instructions:

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**“It’s time for a holiday giveaway! 🎄 I’m giving away a $100 gift card to [Local Business] just in time for the holidays! Here’s how to enter:

1. Like this post

2. Follow me

3. Tag 3 friends in the comments

Bonus entry: Share this post to your story and tag me!”**

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Step 3: Promote Your Giveaway Across Channels

You want your giveaway to reach as many people as possible. Promote it across all your social media platforms (Instagram, Facebook, LinkedIn, etc.), your email newsletter, and even on your website if you have a blog or landing page.

Consider creating a short video to announce the giveaway, explaining the prize and how to enter. Videos tend to increase engagement and are more likely to get shared.

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Step 4: Set a Clear Deadline and Announce the Winner Publicly

Make sure you set a clear deadline for the giveaway, and don’t let it run too long—about a week is usually ideal. Announce the winner publicly to keep the excitement alive and to give a sense of transparency.

Example timeline:

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“This giveaway runs until [Date]. I’ll announce the winner on [Date], so be sure to check back and see if you’ve won!”

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Step 5: Follow Up with Everyone Who Entered

After the giveaway is over, don’t let the engagement stop there. Send a follow-up message to everyone who entered, thanking them for participating and offering a small token of appreciation. This could be a free market report, a home valuation, or simply an invitation to stay connected for future updates and giveaways.

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Sneak Peek: Coming Next Week….

Next week, we’ll shift gears to help you showcase your local expertise through a Neighborhood Spotlight Video Series. Learn how to create short, engaging videos that highlight the best features of your local market and position you as the go-to realtor for 2025. Stay tuned for more!

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With the holiday spirit in full swing, now’s the perfect time to host a giveaway that brings value to your followers and strengthens your relationships. If you have any questions about setting up or promoting your giveaway, feel free to reach out—I’m happy to help!

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