A 6-Step Plan for Building Your Real Estate Business

As a real estate agent, building your own business can be both a rewarding and profitable journey. Imagine a world where you’re no longer losing money to referral fees, but instead maximizing the potential of your network. The secret? A strategic, consistent approach. Today, we’ll walk through a six-step plan designed to help you take control of your business generation efforts, setting you up for long-term success in real estate.

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Step 1: Building a Solid Database

The foundation of your business begins with your database. Don’t overlook the power of connections you already have – whether it’s your accountant, hairdresser, neighbors, or friends from social media. Gather contact details like emails, phone numbers, and addresses. A well-curated database is the target audience for your marketing efforts. Without it, you're missing out on reaching potential clients who are already in your orbit.

Step 2: Master Your Key Metrics

To effectively market to your database, you need to focus on the numbers. Set daily and weekly goals for the number of conversations you’ll have with your contacts. These should be meaningful exchanges, where you engage deeply using scripts like F.O.R.D. (Family, Occupation, Recreation, Dreams) to uncover opportunities. Additionally, commit to preparing weekly CMAs and set annual sales targets based on your database activity.

Step 3: Leverage Direct Mail & Video Content

Stay top of mind by incorporating consistent direct mail and video marketing into your strategy. Whether you’re sending market updates or personalized messages, these touchpoints keep you connected. Consider sending a monthly “How’s the Market?” video, where you offer valuable insights drawn from the latest MLS stats. This strategy not only provides value but also positions you as the go-to expert in your market.

Step 4: Build a Social Media Strategy

In today’s digital world, social media is a powerful tool for real estate professionals. Set clear goals for your content—how much of it will be business-related, and how much will be personal? Consistency is key, and don’t forget to engage meaningfully with your audience. Leave thoughtful comments on the posts of community influencers and key individuals in your market. Building relationships on social media is just as important as creating the content itself.

Step 5: Time Block for Success

The most important part of this plan is ensuring that your tasks get done. Time block your calendar for every key activity, whether it’s making daily calls to your sphere, preparing CMAs, or posting on social media. If it’s not scheduled, it’s not happening. By setting specific time blocks, you’ll ensure that your efforts remain consistent and productive over the long term.

Step 6: Weekly Content Drops

Commit to delivering valuable content on a weekly basis, whether it’s through emails, videos, or blog posts. This will help keep your name top-of-mind with your audience. You don’t have to reinvent the wheel—tap into existing resources like BAM in a Box or Listing Leads for content templates that resonate with your network. A regular email update offering insights on market trends can make all the difference in generating conversations.

Conclusion: Consistency Over Perfection

The gap between success and stagnation in real estate often lies in the ability to consistently implement strategies. This six-step plan isn’t about perfection; it’s about steady, reliable action. With a well-organized calendar and a commitment to delivering value, you can start building your business in a way that’s intentional and effective.

Start today, and watch your efforts pay off!